Web Crawler

What is Google Crawling and Indexing?

In SEO&PPC field crawl and indexing are basic terms which are used. These two words are the teams on which the entire web world depends upon.

Crawling:

When google spider visits the websites for tracking purpose this process is called crawling of web pages.

Indexing :

When Google spider has done with crawling the web pages than google indexing is done on SERP.    

Crawling And  Indexing

What is crawling?

 In SEO&PPC field, crawling mean following your link and around your web link. When bots come to your web link they follow other web links to your web links.

 This is why sitemaps are created so bots can see deeply into the web links.

What is indexing?

Indexing is processed to we adding the web links to the google web search. As per your meta tags and meta description crawling and indexing decides the google result on search.

ON Page and OFF Page SEO Training

• SEO stands for search engine optimization. In this, you create your web page and apply techniques to help your web page to rank high as possible on search engine result pages (SERP).

• Higher the rank the more traffic on your web page come.

• SEO can be split two categories ON page SEO and OFF page SEO.

                                                SEO
          ON PAGE SEO                        OFF PAGE SEO

Search Engine Optimization

• In On page SEO all the things that  you can do so that your web page get rank higher such as page titles, internal links, meta tags & meta descriptions.

• In Off page SEO, you submit your links to different directories to bring traffic on your web pages indirectly using social networking, link submission or blog marketing.

     ON- PAGE search engine optimization

1#Page Title: Page title is the most important SEO factor of our web page it  should have a unique title for the selected keywords for that page. Example: PPC Training in Chandigarh

2#Meta Descriptions: Meta description  is the brief information of the web page which will again get red by search engine crawler. Character limit should be 164 max.

3#URL Structure: Two types of URL are there Band based and Domain name based.Example of brand based: Cbitss.com, Example of Domain based: PPC Training in chandigarh.
4#Body Tag : Contains should have many heads(H1 tags) so that it makes easier and enjoyable for the people to read.
5#Keyword Density: Contain of the web page should include relevant keywords throughout the contains which helps search engine work out what our contain all about. Contain should at least have 4 to 5-time keywords repeated.Keep your keyword density roughly 2% to 5%.

6#Image SEO: Use of image in your contain is a great way to make your web page more visually attractive or appealing. An image can be also used as a short-cut to your web page by including  Alt text and Description for the image making it useful in SEO.

7#Internal Link : Internal link is SEO make the web page much easier to navigate the visitor to your web page. It helps in relevancy of the page to relevant keywords and helping in increasing to Google page rank the web page. Internal link plays an important role in bringing traffic on the web page.



For PPC-SEO Training in Chandigarh contact us at (9988741983)